Designing for a Sustainable Future: My Journey in Interior Architecture
Introduction: A Lifelong Passion for Sustainability
My journey into sustainability began during my college years, where I first discovered my love for interior design and architecture. At university, I wrote my dissertation for my Interior Architecture degree on sustainability and its potential to shape the future of design. That was over 20 years ago.
I still remember Howard, my tutor, who repeatedly told me that nothing would come of it, that my efforts wouldn't achieve anything. Looking back, I now realise he was encouraging me by challenging me, and in doing so, he helped fuel my passion even more.
Building Freeman Studio with Purpose
Since founding my own interior design studio, I’ve spent a lot of time thinking about our values and how we present ourselves. Crafting the "About Me" and "What We Do" sections has been a deeply reflective process.
Design is more than aesthetics. It's about making intentional choices that serve our clients’ needs while contributing positively to the planet. As designers, we are all custodians of the Earth. With clear scientific evidence of climate change and its impact, we each have a responsibility to take meaningful action.
From Creative Projects to Architecture Practice
After working across retail, branding, commercial office, and residential design, I made the decision to join an architecture firm. I wanted to understand how to translate creative ideas into buildable realities.
It was there that I learned how to specify finishes that aligned with BREEAM standards. Even small contributions toward sustainability felt important. Over the years, more sustainable products have become available, but not at the pace required. Designers need to advocate for better solutions by encouraging suppliers and clients to prioritise sustainable choices.
Leadership and Growth at the BIID
In 2015, I became involved with the British Institute of Interior Design (BIID). Since then, I’ve grown within the organisation and now serve as its President. My passion for sustainability, circular design, and a regenerative future has been nurtured by London’s inspiring design and sustainability community.
This industry is constantly evolving. I stay informed and inspired by attending talks, listening to podcasts, and researching developments in materials and technology. Continuous learning keeps the passion alive.
In addition to my role at the BIID, I am also a judge for the Sustainable Design Collective Awards, where I have the opportunity to support and celebrate innovation within the sustainable design community.
Starting Small: The First Steps Toward Circular Design
Sustainability is not about perfection. It is about progress. I always tell students, clients, and suppliers that every small step matters.
Everyday Actions That Make a Difference
Switch to a bar of soap instead of using a plastic bottle
Use a reusable coffee cup
Choose cycling or public transport more often
One of my favourite reminders is:
“Learn to be happy with what you need, not what you want.”
Freeman Studio and Interior Design Declares
I am proud to be a signatory of Interior Design Declares, a movement that reflects Freeman Studio’s commitment to addressing the climate and biodiversity emergency. Our dedication to sustainability is also demonstrated by our official Carbon Neutral Small Business Certification, which reflects our efforts to reduce emissions and operate responsibly.
What We Commit To
Raising awareness among clients and suppliers about the urgent need for change
Advocating for regenerative design practices and better government support
Sharing research and knowledge openly
Evaluating projects through the lens of climate impact and encouraging clients to do the same
Incorporating life cycle costing and carbon modelling in our design process
Favouring renovation and reuse over demolition whenever possible
Considering the impact of climate change on disadvantaged communities
Creating inclusive design environments that welcome diverse perspectives
Requesting third-party certification for the environmental impact of specified products
Designing spaces that go beyond net-zero carbon
Prioritising low embodied carbon materials and encouraging reuse
Minimising waste throughout the design and construction process
Conclusion: Looking Ahead
This is just the beginning. The path to a circular and regenerative future is a continuous journey. At Freeman Studio, we are committed to leading with integrity and intention, one sustainable choice at a time.
